design
& brand building
TikTok Global Photo + Video Library
CREATIVE DIRECTION & ART DIRECTION
a robust global library of photography and videography built around each region’s priority industries in a consistent way that is creatively strategic, visually engaging, authentic to the platform, and uniquely TikTok.
TikTok Icon Library
DESIGN & CREATIVE DIRECTION
a vast functional icon system & set of guidelines that can flex across all business marketing topics in an extremely ownable & replicable way.
TikTok Illustration Library
DESIGN & CREATIVE DIRECTION
a uniquely authentic illustration library that can flex across all business marketing topics for a global audience in a dynamic, on-brand way.
Experiential Event Design
DESIGN & ART DIRECTION
a collection of snapshots from experiential TikTok events featuring custom visual identity design systems.
Birchbox Identity Rebrand
DESIGN & ART DIRECTION
a campaign redesign that demonstrates the beauty of an “imperfect polish” using a system of graphic elements in the spirit of smudges, doodles, hand typography, mixed-media and outtakes to capture this feeling.
Android “Not to Scale” Campaign Design
UI DESIGN
a larger than life complete Android user experience in a human-centered and product-focused way, made by recreating, redesigning & reconfiguring every individual UI element as playfully descriptive hero visuals.
Pixel by Google Launch Campaign Guidelines
DESIGN DIRECTION
a prescriptive set of guidelines to ensure visual consistency across any type of layout in a flexible format for global use based on an easy-to-follow visual system that defines spacing, size, placement, and scale, all built off the brand ‘G.’
SheReports Magazine Design
EDITORIAL DESIGN
a monthly, womxn-centered publication for the advertising and marketing community from Lifetime network.
“One-Way Moon” by Book Club Album Design
DESIGN, ART DIRECTION & HAND TYPOGRAPHY
a uniquely custom, hand-crafted design that captures the vibe of the music, nods to a track from the album, and stands out from everything else on the shelf.
Getty Images & iStock Campaign Design
DESIGN & ART DIRECTION
a celebration of the passion and perspectives of the high-end photographers contributing to the stock libraries, and the relationship they have to each photo.
“Laughing at the Stars” TV show identity + treatment
DESIGN & ART DIRECTION
a celebrity comedy reality competition featuring nine celebrities from the worlds of tv, film, sports, music, social media and more, competing to see who can best make the transformation from star to stand-up.