Android “NotToScale” campaign design
client: Google
agency: Droga5
Executive Creative Director: Jerry Hoak
Senior Art Director: Sean Park
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CONTEXT
The new Android operating system has the ability to serve you up the information you need, right when you need it.
CHALLENGES
Adapting to new operating systems can be overwhelming to non-Android users.
OBJECTIVE
Bring to life the complete Android user experience in a human-centered and product-focused way. Dial up the app’s digital functionality into real-life tactical solutions that appear whenever and wherever you need them.
APPROACH
Recreate every individual UI element in order to reconfigure them as playfully descriptive hero visuals that can swap among a variety of different configurations and compositions.