Hello, I’m Rachel — a Design+Creative Director based in NY. Brand building is my passion, I’ve spent the past 3+ years doing it on the rocketship that is TikTok (•‿•)

I have 15+ years experience across Marketing, Advertising, Tech, Media, Design, and Production, from start-ups to tech giants, and every agency in between. The main hats I wear are: Design Director, Creative Director, Art Director, Creative Strategist and Brand Strategist, but I’m also freakishly organized and detail-oriented, and have strong Ops-leaning/Producer tendencies ;) TL:DR: I used to work at agencies on brands, and now I work at brands with agencies (& in-house teams). Below are a few of my favorite work-things:

VISUAL IDENTITY DESIGN SYSTEMS | STRATEGIC FRAMEWORKS | GUIDELINES, TEMPLATES & TOOLKITS

I thrive at the intersection between brand & product, and work both on the ground (a doer, hands-on, self-starter) and in the air (a leader, manager, mentor). I firmly believe that the best workplaces are the most diverse ones, and collaborative, cross-functional environments are my sweetspot. From big brand campaigns to new product launches, my focus is on visual consistency across disciplines & creating high-functioning, self-sustaining. creative design systems.

my previous experience:

& some additional serpentine-path experience:

Along the way, I’ve designed a million presentations, painted a few murals, worked as a set designer on the feature film, Greetings From Tim Buckley, a production designer for some indie music videos, helped create a TV pilot, a short horror film, and was crazy enough to participate in the 48-hr film festival once.

The two IMDB credits under my name are: Mourner & Prostitute.

Additional credits include: stage mom to my late, celebrity dog, Otis and Assistant Director on this live action + animation masterpiece, “Plan of the City” which Anne Midgette of the Washington Post calls "One of the best matches of visuals to music I’ve seen."