Getty & iStock Photo “Seeing is Believing” campaign design
Agency: Motive
Creative Director: Amee Shah
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CONTEXT
Getty + iStock users seldom think of the photographer behind the images, and how much their artistic perspective informs the creative output.
CHALLENGE
Develop a system that has versatility across all digital banner sizes (animated + static) that works consistently yet distinctly between both brands while demonstrating the key message, “seeing is believing.”
OBJECTIVE
Feature the distinct and prestigious type of photography you’ll find within each stock resource, emphasizing the concept behind the image.
APPROACH
Highlight the passion and perspective of the high-end photographers contributing to the stock libraries, and the relationship they have to each photo. Use their personal attribution to underscore the human connection to each photo.